The Inside Track: With the Summer blockbuster and retail seasons approaching, the "Loudness War" has been replaced by the "Space War." Editors don't want the loudest track; they want the one that plays well with others.
The Reality: The most expensive real estate in a video is the frequency range of the human voice—specifically between 2kHz and 5kHz. If your lead synth or guitar is screaming in that range, it’s fighting the actor's dialogue. In that fight, the music always loses (it gets muted).
The Move: Start delivering a "VO-Friendly" mix. Apply a strategic 2-3dB dip at 3kHz. By creating this Dialogue Pocket, you’ve done the editor’s work for them. You aren't just selling a song; you are selling a "mix-ready" asset.
